Who moved my goalposts?

~ are we on-purpose junkies, or on-accident; goals shape us more than we shape them …

We set goals. We chase them.

Sometimes we catch them.

But somewhere between setting and achieving, things shift. No one announces it. The finish line quietly relocates itself. We don’t always notice until we’re winded and wondering what happened.

In that well-justified pursuit, something moved. And maybe it’s worth stopping now and then to ask why.

Maybe we’re not failing to hit the target. Maybe the target has legs. Or maybe we were never steering at all, just chasing the feeling of purpose, like it’s the reward we show up to collect …

Could it be that we’re not evolving, just adapting to the goals, even though some of them seem to be slipping further away?

What if ambition, left unchecked, has us following momentum instead of meaning?

Are we going in a circle just to keep moving?

We like to believe we’re steering the ship. That we set goals with clarity, then pursue them with intention and grit. But life rarely sticks to the script.

Somewhere along the way, the original goal drifts. A promotion becomes a lifestyle. A side hustle becomes a brand. A personal milestone morphs into a public performance. And we adjust. Not because we want to, but because people like us are supposed to.

We call it ambition. But maybe it’s addiction, not to achievement, but to pursuit. To feel useful. To avoid a pause.

We rarely stop to ask: Is this still my goal? Instead, we double down. We lean in.