Musings+

Musings+

Words with a higher calling

~ not everything is a WOW-worthy revelation arrives wearing good news; sometimes it's devastating news, world-view altering news, or just a private WOW-factor stunning moment, even if expected ...

Mark Kolke
Aug 18, 2026
∙ Paid

Some words are too useful to use in ordinary situations - they aren’t that worthy, no matter how many times the waitress or clerk says, ‘Awesome,’ ten times during a meal or a try-on of clothes, “Oh, that’s so awesome” … because they lack imagination or vocabulary to support what is actually happening.

NO, the Grand Canyon is awesome, the Northern Lights/aurora borealis are awesome, childbirth is awesome, and a hole-in-one is awesome - unless it’s mini-golf.

Musings+ is a reader-supported publication; to receive new posts and support my work, consider becoming a free or paid subscriber. I do this every day, so getting it free is happily offered, but it seems that more ‘paying’ subscribers who pay a fairly priced rate should get more’ - and they do, so PLEASE come over to the paying side. It’s partly about money - time, costs, groceries - but there is a bigger part, an important one: it’s recognition that what I write matters to you, and that you want me to continue sharing it with you every day … Thanks, Mark

Significance doesn’t ask whether we’re ready, or whether we’ll like it.

Black and white building with a large 'wow' sign

MOM

(that’s WOW upside down)

“WOW … that’s big news!”

~ that phrase, that’s my invention.

I’m reasonably certain nobody put those words together before I did, so I’m claiming it the way a gold-rush prospector planted a stake and declared the ground his.

I’ll keep claiming it until somebody produces contrary evidence.

It isn’t an every-hour, every-day exclamation.

That would cheapen it.

For me, WOW is reserved for news big enough to interrupt the ordinary flow of things. It makes us look twice, choke up, grin, swear softly, roar, or simply sit still for a moment.

And “big” doesn’t automatically mean good.

The better test is this: did something just happen that changes what you thought you knew, expected, feared, hoped, or imagined might come to be today?

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